The Whirlpool Kitchen Stylist Tool

The Whirlpool Kitchen Stylist™ Tool

3ds Max, V-Ray, Photoshop, Nuke.

This interactive tool allows users to try out various kitchen designs, finishes and appliances in nine different environments, three different sizes and three different styles. To produce the tool we worked closely with the client to design all of the different environments for the tool and create the different styles. In total we produced over 13,437 renders for the project, post production played a large part before delivery to ensure that the finishes used across each kitchen style and size remained the same. Another big challenge was making the appliances sit right
within the spaces taking shadows and reflections into consideration.

Client: Whirlpool
Agency: Leo Burnett
Developers: IBM
CGI & Post: U6 Studio

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